The brief.
Lindy AI is an AI automation platform that lets founders and operators build powerful workflows without touching code. They hired me to make Lindy feel tangible — less "AI platform," more "this just saved me three hours."
The goal was awareness and link clicks from founders who'd never heard of Lindy. The constraint: no technical jargon, no screen-recording tutorials. It had to feel like a founder talking to another founder, not a product demo.
The approach.
The angle: One reel, one audience, one real AI agent built on camera. Instead of demoing Lindy's features, I built four different agents over four campaigns. A phone agent for a bakery. An influencer outreach agent for brands. A daily workflow agent for non-tech users. A client outreach agent for creators. Each reel showed a specific person watching see themselves in the use case.
The framework: Show the problem in the first 3 seconds. Build the agent live. Show the agent working. End with a clear "you can do this too" so the viewer leaves with an action, not just admiration.
What I cut: Long product tours of the Lindy dashboard. Founders don't watch reels to learn a UI, they watch to see what's possible. I kept the build steps tight and let the working agent do the selling.
The content.
The results.
Link clicks tracked via ManyChat. View and engagement figures pulled from Instagram Insights.
What made it work.
The biggest lever was audience targeting per reel. Instead of making four reels for "founders," I made one for brick-and-mortar owners, one for brand operators, one for non-tech users, and one for creators. Each viewer saw themselves in the use case, which is why engagement stayed in the 6 to 11% range across all four, even though the topics were very different.
The other lever was showing real builds. Every reel ended with a working agent, not a feature tour. That's why the creators reel hit 388K views at 11% engagement, the highest of the series. Creators saw a tool they could use the same day to find clients, and they shared it with other creators who would do the same.
Across the four campaigns, Lindy went from "a tool I tried once" to "the tool Kunwar keeps building with." Repeat exposure inside a clear audience-specific story is what turns a partnership into a recall.
