A breakdown of my audience and how they engage. Pulled straight from Instagram Insights so you can see what a partnership actually puts in front of people.
All figures from Instagram Insights as of May 23, 2026.
Surveyed via Instagram story polls and newsletter responses.
On DMs & comments: Most DMs are from viewers asking how to use a tool I covered, or how to fix a workflow they're stuck on. That tells me my audience isn't watching for entertainment, they're watching to act.
How this data is sourced. All figures pulled manually from Instagram Insights as of May 23, 2026. No inflated numbers, no bought followers, no scraped APIs. If anything changes, this page changes. What you see is what you get.
Grab the media kit for rates, recent work, and the same numbers in PDF form for your team.